B*DYNA — Consumer Programs

Consumer programs,
built for real people.

B*DYNA designs and runs consumer programs — smart home and security, field validation, consumer device design, lifestyle programs, and subscription services — with senior designers, verified evaluators, and field teams that have actually been in the field.

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5Consumer programs
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Field-testedReal users, real environments
VerifiedEvaluators and field teams
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SeniorDesigners on every engagement
What We Deliver

Five capabilities, real users, real environments.

Five consumer programs covered end-to-end — smart home, field validation, consumer device design, lifestyle, and subscription. With senior designers on the design work and verified evaluators on the field work, not interns and assumptions.

01

Smart Home & Security

Whole-home automation design, security system specification, mobile control integration, network and cybersecurity, and energy management. One vendor across automation, security, and network.

02

Field Validation & Secret Passenger

Anonymous and open evaluators experiencing your service as customers do, with photo and video documentation, scorecard reporting, and trend analytics.

03

Consumer Device Design

Industrial design, ergonomics, materials, and rendering for consumer products — phones, wearables, audio, kitchen, and lifestyle hardware.

04

Lifestyle Programs

Curated lifestyle and concierge programs designed for membership tiers — with the operations, evaluators, and reporting to actually run the experience the marketing promised.

05

Subscription & Membership Services

Subscription program design, member experience design, churn analysis, and member-facing technology — programs designed for retention, not just acquisition.

How It Works

Audience to program in the field.

Four phases that take a consumer program from audience definition through design and field deployment to ongoing operation — with senior designers, verified evaluators, and the measurement framework that proves the program is working.

01
Discovery

Audience defined, current-state experience mapped, success metrics agreed, and program scope confirmed before design or evaluator deployment begins.

02
Design

Program designed end-to-end — consumer touchpoints, device design, evaluation criteria, member experience — with senior designers on the work and the audience in the room, not just in the persona deck.

03
Field Deploy

Program deployed with verified evaluators, designers, and field teams — documented, scored, and reviewed before scaling to the next region or member cohort.

04
Operate

Ongoing program operation with measurement, trend analysis, and iteration — consumer programs run as managed services, not project deliverables filed in a binder.

Work With B*DYNA

If your consumer program needs to work for real people in real environments — B*DYNA runs the program.

Start with a design review. Senior engineers on every engagement. Royalty retainer standard, full IP transfer at premium.

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Why B* DYNA
Senior practitioners.
Two-tier IP model.

No junior delegation. No hourly billing. Every engagement is led by a senior practitioner with a Fortune 500 portfolio — Alienware, Dell, Viper Motorcycle, Load King, Starbucks.

● Growth — Startups
Lowest upfront fee · B* DYNA retains IP · Commercial license · Revenue royalty
● Standard — Funded
Mid-range fee · B* DYNA retains IP · Reduced royalty · Sub-license rights
● Premium — Enterprise
Highest upfront fee · Full IP transfer at completion · Zero royalties · Total ownership
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Platform & Ventures
ROAR BE+. YOND Fleet.
FlyDrone. One platform.

The professional services practice funds the ventures. ROAR BE+ — 800hp, 1.9s 0-60 — is in design phase. YOND electric boat fleet. FlyDrone aerial access. Vehicle Share. Groom Club. RX Kit. One wallet.