Design Poise — A B*DYNA Studio

Software
and data.

Design Poise covers the software and data engineering stack — custom development, PLM/PDM administration, ERP/MES integration, API and workflow automation, and data architecture and reporting. One accountable team across the layers that move your data and run your business.

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5Software & data services
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Full-stackCode, data, integrations
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SeniorEngineers on every engagement
Production-gradeBuilt to ship, not to demo
What We Deliver

Five capabilities, one accountable team.

Five disciplines, one team, one project plan. Design Poise covers the software and data engineering layers as an integrated practice — not five vendors with five contracts and five Slack channels into your engineering org.

01

Software Development

Custom web, mobile, backend, and DevOps engineering — from greenfield application builds through cloud deployment, with senior engineers and production-grade code, not prototype quality.

02

PLM/PDM Administration

Day-to-day operations of Aras, Teamcenter, Windchill, and SolidWorks PDM — user management, vault admin, workflow configuration, integration maintenance, and the unglamorous work that keeps engineering moving.

03

ERP/MES Integration

Integration between SAP, Oracle, NetSuite, and Dynamics ERPs and the manufacturing execution systems on the shop floor — real-time data flow, master data management, and error handling that does not call IT every shift.

04

API & Workflow Automation

API design, integration platforms, workflow automation, process orchestration, and RPA — the connective tissue between systems that were never designed to talk to each other.

05

Data Architecture & Reporting

Data architecture, ETL/ELT pipelines, data warehouse design, BI and reporting, and analytics — from raw operational data to the dashboard the executive actually opens.

How It Works

Discovery to production-grade systems.

Four phases that take a software and data engagement from current-state discovery through architecture and engineering execution to a production handoff — with one accountable lead across the software, integration, and data engineering layers.

01
Discovery

Current-state mapping of systems, integrations, data flows, and pain points. The audit that establishes what actually exists before any solution architecture is drawn.

02
Architecture

Target-state architecture documented across application, integration, and data layers — with trade-offs spelled out and the dependencies between layers called out, not buried.

03
Build

Engineering execution against the architecture — senior engineers across software, integration, and data, working from a single project plan with a single accountable lead.

04
Operate

Production handoff with operations runbooks, monitoring in place, and a defined support model — so the system runs after the engagement ends, not just during it.

Work With Design Poise

If your software and data layers need to be engineered, integrated, and operated as one — Design Poise builds it.

Start with a design review. Senior engineers on every engagement. Royalty retainer standard, full IP transfer at premium.

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Why B* DYNA
Senior practitioners.
Two-tier IP model.

No junior delegation. No hourly billing. Every engagement is led by a senior practitioner with a Fortune 500 portfolio — Alienware, Dell, Viper Motorcycle, Load King, Starbucks.

● Growth — Startups
Lowest upfront fee · B* DYNA retains IP · Commercial license · Revenue royalty
● Standard — Funded
Mid-range fee · B* DYNA retains IP · Reduced royalty · Sub-license rights
● Premium — Enterprise
Highest upfront fee · Full IP transfer at completion · Zero royalties · Total ownership
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Platform & Ventures
ROAR BE+. YOND Fleet.
FlyDrone. One platform.

The professional services practice funds the ventures. ROAR BE+ — 800hp, 1.9s 0-60 — is in design phase. YOND electric boat fleet. FlyDrone aerial access. Vehicle Share. Groom Club. RX Kit. One wallet.