VP OF MERCHANDISING

Mahalia Davis

The VP of Merchandising at B* DYNA plays a pivotal role in reshaping vehicle ownership through innovative solutions by curating and optimizing the presentation of diverse products and services. Responsible for grooming membership packages, cutting-edge fashion, and electric vehicles, the VP collaborates with cross-functional teams to align merchandising efforts with the company's vision of innovation and originality. Leveraging advanced algorithms and technology, the VP enhances the user experience in the online marketplace, ensuring personalization and efficiency. The role includes implementing secure transactions through cryptocurrency and blockchain technology, contributing to a cohesive brand identity that reflects the company's audacity and determination. The VP of Merchandising is a key player in creating a transformative consumer experience at the forefront of modern innovation.